El Al will provide free flights to soldiers. But there is something they were not told - voila! tourism.
El Al is launching a campaign that salutes regular and reserve soldiers, and will give servicemen free tickets to Europe. The benefit, beautiful in itself it must be said, is part of an advertising campaign by El Al called "Flying with the flag" El Al almost did not activate the planes on Shabbat (except for 4 flights) when it was very necessary to bring thousands of Israelis home.