CMA CGM's regional daily is revising its formula and will invest €5 million in digital. "Provence is changing, so we are changing Provence", hammers the communication campaign.
To seduce young readers, the regional daily, which will move next year 200 meters from the Old Port, has even called on the popular Marseille rapper Jul, who illustrates one of the posters. The new visual identity and logo, "more modern and more refined", and a model "more airy and more dynamic", first visible signs for the reader of the graphic renewal.