Four out of ten Italians among those who give gifts for Father's Day choose Made in Italy food or wine. Food and wine specialties and bottles lead the ranking of choices, ahead of clothing, while in third place are technological devices.
Spirits, household items, free and music, concert tickets and even flowers and plants are also popular gifts. Almost half of those interviewed give a gift (46%) to their father (31%) but also wives and partners who purchase it on behalf of their children (14%)