For its Cruise 2024, the design studio of the Florentine house presented its collection, last Tuesday, in the monumental setting of the Royal Palace in Seoul, South Korea. A clever mix of eras, styles and influences, dominated by the aura of Korean youth..

Quite a symbol. Never before had such an event been held in the grounds of this gigantic and spectacular historical monument – the largest and most visited in the city – built in the fourteenth century, in 1394, during the reign of the Josean dynasty.