Marco Hannappel, CEO of Philip Morris Italia, said this at the Forum in Masseria 2024 organized by Bruno Vespa at the Terme di Saturnia. 'We have decided to invest in this country by focusing on the excellence of the territory, because here there is the possibility of innovating and building integrated innovative supply chains', he said.
'Starting from 2016 we have completely changed our strategy, deciding to exit the cigarettes and I hope that Italy can be among the first countries in the world to achieve this objective'