Mazarine Pingeot questions the consequences of this new marketing which has arisen in reaction to years of excess. “What's fun is the transformation of this absence of ingredients into value,” asks the philosopher.

This “without” of marketing comes in reaction. to an excess (of colorings, stabilizers, etc.) This article is reserved for subscribers. You have 77% left to discover. Flash sale €4.49/month for 12 months I ENJOY IT Already subscribed? Log in.