Uncontrollable forest fires are currently raging in Canada. The resulting smoke makes for the perfect advertisement for a video game in a depressing way.
In Diablo 4, the mother of all demons, Lillith, tries to escape from hell. In the comments under the picture, many fans sarcastically comment on the menacing backdrop: "You really started a forest fire near my house for a media stunt? It's really ruthless." Despite the threatening situation in North America, Diablo 4 fans take it with a wink.