Acre will invest a million shekels in rebranding - voila! Real estate. The process will be led by an advertising agency selected in a tender.

The neighborhood is expected to house about 30 thousand new residents in 8,000 housing units and will also contain about 500 dunams of employment and commercial area. The mayor of Acre, Amichai Ben-Shoulus: "The construction boom in the city opens up many new opportunities for the residents. The development includes new neighborhoods under advanced construction, green parks and a large employment area"