Italian sugar in Lurisia drinks, from chinotto to gazzose. Historic Piedmontese brand that joined Coca-Cola in 2019.
Italia Zuccheri-Coprob represents a cooperative of 7 thousand agricultural companies present in the area which manage the supply of raw materials from certified sustainable agriculture and from a short supply chain. This is a collaboration that fits well into the brand's strategy of using typical local Italian ingredients, making the brand, in its over 80 years of history, one of the excellences of the beverage industry.