Kaufland only in 7th place - new survey shows ranking of the most popular supermarkets in Germany. Over 1,000 customers voted: A supermarket is the clear favorite of Germans.
However, none of the supermarkets can really score points when it comes to prices. Almost 58 percent of consumers in the survey stated that they were willing to pay more for high-quality food. The year is expected to bring with it some changes, including deposits and price tags. But even when evaluating the current survey, the generally popular Rewe and Edeka stores only received a “satisfactory” rating in the price subcategory.