Only 29% of French citizens believe that "information from most media is most often reliable" This is one of the lowest scores recorded in YouGov's 2022 survey across 46 countries. This disaffection with established brands probably explains the rise of media "citizen watch" sites.

In the United States, media monitoring has existed for a long time and has become professionalized. But in our old democracy, citizen monitoring is based on volunteerism and the means at hand. It defines itself as a "c citizen collective for media with integrity, ethics..."