Artificial intelligence also enters Meta's advertisements. The company will begin testing these tools to create content such as text and image backgrounds.
A select group of advertisers will be invited to experiment with the tools in a sort of "playground" the company calls AI Sandbox. The announcement marks the Facebook and Instagram owner's first foray into launching products using generative AI technology, following ChatGpt's popularity. And it comes a few hours after Google, a competitor in online advertising, showed how AI will integrate into its most popular products.