'Mother's Day' was first celebrated in Milan on May 8, 1958. About 70% of family members plan to celebrate it this year.
The gift business is growing, although new research shows that this year's feminine desires do not always coincide with the gift that mothers will unwrap. The maternal role also comes out of the old and rusty patterns of the 50s and is also celebrated with TV series on families more in step with the times and that are very successful. From 'a mother for a friend' to a'modern family', loved by generations in a transversal way, from boomers to GenX to Z.