Mother's Day, from flowers to travel all possible gifts - Lifestyle

Presented for the first time in an official way on May 8, 1958 at the Circolo della Stampa in Milan, the 'Mother's Day' was not born as a party commanded but as a city institution that 'will always fall in May and on Sundays', announces the Milanese Corriere of the time. With some precedents in Turin and Liguria, the new anniversary is accompanied by a poster with a child holding out a rose and a heart-shaped garland and inviting the public 'to exalt the virtues of the mother and to pay homage to every mother' reports the newspaper. At least a century later than that of the father (who has ancient and religious roots dating back to 1871) and after the 'mother's day' of the United States, England, Belgium, France and Holland (and subsequently of many other countries of the world) also in Italy the mother has seen her day recognized.
Today the anniversary wants to emphasize the social role of the madri, with the active contribution of children and teachers of first grade schools, intent on celebrating it with letters and work done in the classes but, above all, it is – like Valentine's Day and Father's Day – an excellent marketing opportunity with an offer of ad hoc gifts that increase from year to year.
From flowers to cakes, from 'little thoughts' to restaurant dinners, from experiential packages to luxury gifts, there is an invasion of the most disparate proposals not only.
The holiday also affects women without children and with pets cared for as if they were. The maternal role also comes out of the old and rusty patterns of the 50s and is also celebrated with TV series on families more in step with the times and that are very successful. From 'a mother for a friend' to a 'modern family', loved by generations in a transversal way, from boomers to GenX to Z. The gift business is growing, although new research shows that this year's feminine desires do not always coincide with the gift that mothers will unwrap.
According to the survey by Prodege, a global consumer survey and market research agency in California, about 70% of family members plan to celebrate it this year, including 43% of childless women who will dedicate more time to their cat or trust for the occasion in 47% of cases, in 62% of cases will prepare a special menu and in 31% of cases will give him a pet toy. However, the research also reveals the frequent discrepancy between maternal desires and family members' choices on how to celebrate the day and what to give.
Mothers generally receive letters and greeting cards in 54% of cases, flowers and plants in 53% and a dinner invitation in 35% of cases. 22% of mothers prepare a dinner themselves at home and 9% receive 'do it yourself' gifts. Women with children would like an invitation to dinner at a restaurant (41%), flowers, plants and/or tickets (39%), gift cards (32%) and a dinner cooked at home by family members (31%) for their party. Following are gifts of various kinds and chosen according to the maternal lifestyle, from solidarity to vintage and second-hand gifts, from delicious and handmade desserts to accessories for your favorite sport, from dinners in the best restaurants to extra luxury fashion gifts.
Here is a list of ideas tailored to female desires and for all budgets:
Perfumes and accessories for skin care: from Braun proposals of devices such as the one for pulsed light, the historic Silk Epil arrived at n.9 flex version and Face Spa Pro the first 3 in 1 device for hair removal, cleansing and toning of the skin. In addition, proposals on QVC.it, gardening kits by Flying Tier, Teufel cuffis for music addicted mothers up to the i-Phone reconditioned by CertiDeal. On it.wallapop.com you can choose second-hand gifts in a sustainable way. They range from super cheap ideas to refined and more expensive as tools for gardening, painting and embroidery to sports accessories for sports moms (padel rackets are snapped up). The selection of luxury garments and accessories by VestiaireCollective.com is also second-hand (ranging from Tiffany & Co necklaces to Prada sandals). Also on www.kasanova.com original pottery of vases, seedlings, porcelain of dishes, saucers, tea sets, all themed.
The start-up Ta-Daan (www.ta-daan.com), founded in 2020 with the aim of actively supporting and supporting the new generation of artisans, proposes for the party a selection of 15 gift ideas, made by 8 young emerging artisans, all handmade. On Cybex (www.cybex-online.com), a German company that develops products that make the daily life of parents and children safer and more comfortable, offers 'mum-to-be' bags, practical and functional for a thousand different uses, suitable for mothers with small children. Rakuten Kobo has thought of a selection of readings dedicated to her - Stories of female empowerment, five unmissable titles, available in the Kobo library in eBook and AudioBook versions.
Gourmet: For gourmet dinners there is no shortage of opportunities by booking in advance on the various platforms and Apps with discounts of up to 50%. The Fork.com contains a section of gist cards (also available in Esselunga supermarkets, Unieuro and Feltrinelli bookstores) for dinners in some restaurants in many places on the peninsula with dedicated menus. The renowned butcher brand Il Mannarino offers a special box with the best cuts of meat and on the site you can also choose gift cards to give an unforgettable dinner dinner based on meat (www.ilmannarino.it).
For the party there is no shortage of pastry shops that churn out ad hoc desserts, such as the renowned Peck of Milan that has created the 'mamma yo' cake of high pastry and perfect to the eye (on sale in the various locations and on peck.it). Even candies can be fine as the flower packages of the historic Leone confectionery company containing a mix of fruit jellies and candies. The Antonino Cannavacciuolo brand offers irresistible heart-shaped gourmet desserts 'best wishes mom' and other goodies for the anniversary, signed by renowned pastry chefs.
In Monza at Il Circolino for the occasion, elegant roses were created on single portions of meringue and coconut chantilly, stuffed with raspberry jam and a drink "La me Mama", signed by mixologist Filippo Sisti. In Milan the restaurant in Via Castelfidardo corner San Marco, Daniel Canzian, offers a cooking class for two with a 20% discount to learn the secrets of cakes from "cupboard" to the seasonality of the ingredients. For mothers who love coffee and are attentive to design innovations, the new Illy Iperespress Y3.3 coffee machine designed by architect Piero Lissoni.
Passions: If Mom Is a Manga Passionate Artist: Wacom Intuos Manga Edition. For mothers who move around the city: the vintage NILOX J1 Plus (www.nilox.com) electric bicycle. For multitasking moms: The Celly smart finder is a good idea. It is a mini tracker, with a modern design, compatible with iOS devices and allows you to locate your objects wherever they are. It can be tied to keys, glasses, purse, wallet etc. (on www.celly.com). Among the welcome thoughts scented candles. Elegant Manufacture Collier byVilleroy & Boch, sold in 4 shades.
Beauty: many special boxes for the anniversary: such as the limited edition Sì Eau de Parfum box by Armani Beauty, which includes the iconic 50ml and travel size fragrance and a body milk. The Italian brand of artistic perfumery Uermi, offers 3 fragrances designed by renowned noses such as the floral perfume Or Damask by Maurice Roucel, the fragrance 'warm as a hug' Or Kanabo by Cécile Zarokian and Oh Denim Extreme by Sylvie Fischer with tuberose flowers. Lancôme offers a limited edition kit designed by illustrator Ashley Mary. Distinguished by a rose symbol in the brand and drawings that children give to their mothers. The kit contains the renowned fragrance La Vie est Belle, with the best-known Hypnôse Mascara. The Diego dalla Palma Milano brand, together with Naïma, also present a box set with make-up products on the occasion of Mother's Day, in a limited edition. The kits of lip products of the Dear Dahlia brand are elegant and designed for the party, containing the best-sellers of the vegan make-up brand made in Korea. YSL's 'mom's box' is collectible: with a "thank you" written in different languages it contains the iconic Cassandra YSL imprinted inside a heart (from Sephora). Even Lush, brand of fresh and handmade cosmetics, for Mother's Day and spring offers the Avo Cuddle bath sparkling wine with bee-shaped soap Buzzy Mum and the Flower Power gift box to compose (www.lush.com).
Fashionable and very welcome silk pillowcases for pillows with skin and hair care actions, such as Francine Haircare Pillow Case, in 100% silk (francinehaircare.com). From antique pink to powder, through azalea pink to peach: Malo Cashmere's proposals in the sweetest, most delicate and refined shades to celebrate mom on May
14th Travel: For globetrotter mothers there is no shortage of discounted travel offers, such as vouchers offered for the occasion by RyanAir and Smartbox Group packages for ad hoc experiences for the anniversary. The boxes contain dinners, horseback riding and bike tours (the offers for the anniversary are at the top of the site www.smartbox.com). On Airbnb there is even an entry of choice entitled Mother's Day to book the perfect stay. For mothers who love the sea and navigation there is also the possibility to rent one of the boats of Click & Boat! on the shores of lakes or on the Italian coasts (from dinghies to sailboats with or without skipper, www.clickandboat.com).
Solidarity gifts: on the main e-commerce platforms showcases of ad hoc gifts for the anniversary, even discounted. Amazon has a vast and rich section of products and accessories for women and inalso includes the possibility of making gifts in solidarity such as the azalea for research of the IARC Foundation (with donations from 3 to 28 euros you give a concrete contribution to cancer research) or by supporting Unicef by purchasing two special shoppers dedicated to the mother or the famous 'Pigotta', the famous handmade cloth doll, to support the nutrition of fragile and vulnerable children. It is instead a charity project with a strong social impact that of the non-profit association 'Mama Chat': the association invites you to donate a 'suspended therapy' to psychologically support mothers in fragility who need help but cannot afford to undertake a psychotherapeutic path (to donate www.mamachat.org). At the Solferini concept store, Milan, celebrates all mothers by presenting the new line of placemats and solidarity napkins. The proceeds from the sale of the two products, which can be purchased on the www.solferini.it website, will be donated to the "Gold for kids" project of the Umberto Veronesi Foundation, which has been committed for years to supporting excellent scientific research on pediatric cancers. On Sunday, May 14, the initiative will also be repeated at the Green Pea solidarity shopping center in Turin (www.solferini.it).