New cosmetic front, creams that make you feel good - The trend of the week. We no longer talk about anti-age cream, which fights age, but about longevity cream which improves the appearance of skin that inexorably becomes mature.

It is a macrotrend seen, together with other innovations, at Cosmoprof. The main observation point for the entire sector at an international level, from cosmetics to aesthetics, from nails to machinery, from hair to formulation and even packaging proposals.