New survey on the most popular supermarkets: Kaufland crashes, Rewe scores. Customers prefer supermarkets because of their quality and regionality.
But customer satisfaction varies significantly between supermarkets. Edeka slips to fifth place, while Kauflands climbs to the top of the list. Although consumers are quite satisfied with the quality of the food, especially its freshness and taste, there is still room for improvement in prices. Many consumers prefer to do their shopping in supermarkets rather than discounters.