Pointed out, TikTok has nevertheless become essential for electoral campaigns. Same thing in the United States, where TikTok was almost outlawed due to its alleged links to the Chinese government.
The parties' objective is to reach this public, for whom social networks constitute the primary source of information, and to limit abstention as much as possible on social media. The popularity of TikTok among young audiences is such that it is now forcing political parties, governments and parliamentarians to integrate the social network into their communication strategy.