Price drop at Kaufland and Lidl: Which products are becoming cheaper. At Kauflands, the sales prices of over 50 items from the “K-Bio” brand were also reduced from January 29th.
The focus is specifically on organic products from the two retailers' own brands. According to reports, the Schwarz Group is justifying the product price cuts with lower raw material prices. The price for the 500 gram pack of “organic muesli” from its own brand “Crownfield” was reduced from 2.99 euros to 2.75 euros.