Price increases cause Heineken sales to plummet. The Dutch brewer is less resistant than its Danish competitor Carlsberg to past price increases to compensate for the inflation of its costs.
For the first time in more than twenty years (2001), the Netherlands saw the number of breweries operating on its soil decrease last year. The observation seems a little harsh, its major competitor CarLSberg reported on February 7 an increase of 5.2% in its annual operating profit, to 11.1 billion Danish crowns (1, 5 billion euros)