Publicis is world number one in the sector in terms of stock market valuation. French communications group is counting on growth of between 4% and 5% for 2024.
Last year, Publicis, which generates half of its revenues in the United States, posted growth of 6.3%, to 13.1 billion euros. Net profit, group share, stands at 1.31 billion euros in 2023, up 7.4%. The gain of new budgets, including Kimberly-Clark and the health giant Pfizer, has enabled the group to absorb the disinvestment of tech players.