Restaurateur, businesswoman and tough reality judge Ruthie Brodo made time for her busy schedule and devoted herself to the camera lens of photographer and creative director Simon Almalm. The production was filmed at Brodo's new hotel, R48 Hotel & Garden by R2M Group, located on Rothschild Boulevard in Tel Aviv.

The looks were based on a monochromatic and quiet color palette that corresponded with the design of the hotel. Ruthi was photographed wearing a button-down shirt in a natural linen shade designed by NILI LOTAN, which was paired with white trousers designed by the coveted brand THE ROW.