Reusable packaging professionals want their own logo to differentiate themselves from recycling. Four arrows, three green and one black, pointing towards a central point representing a bottle.
The logo is not very well known. In an open letter, to be published this Thursday, to launch an international lobbying campaign, reuse professionals are going to war against this lack of notoriety. In addition to printing it on the labels of products eligible for reuse and deposits, they want to be able to evoke the system through an emoji.