Sanremo intercepts young people and drives the record market. Streaming listeners of the songs competing at the last festival exceeded one billion plays for the first time.
Between 2019 and 2023 the average age of the artists in the top ten fell by 18%, going from an average of over 36 years to 29.9 in 2023. The songs competing in the 11th edition of Sanremo have won 184 platinum certifications and of these 121 were awarded to the songs that participated in the Festival under the artistic direction of Amadeus.