Skinification, hairification and layering the new words of beauty - Beauty and Fitness. The layering of perfumes and pre-shampoo on the hair will be routine (ANSA) There is a minimalist, essential, 'clean' mode, and a more complex, articulated mode, made up of multiple steps and overlaps and stratifications.
The latter a trend that has established itself from Asia, the famous K-Beauty with over 10 steps, rather than from Japan ( Shiseido and beyond)