Spotify, female artists' listening is growing, +18% in 2023 - Last minute. In Italy, the percentage of listeners listening to songs featuring a woman as the main artist is only 15% of the total.
Spotify's commitment to promoting gender equality in music is realized primarily through Equal, the global program launched in 2020 aimed at amplifying the voices of women musicians and creators. This year, on the symbolic day dedicated to the rights of all women, Spotify has chosen the rapper BigMama as its ambassador for the second time.