Universal Music withdraws its music catalog after unsuccessful negotiations with the Chinese giant. “ TikTok’s strategy is clear : use the strength of its platform to harm vulnerable artists and try to intimidate us into accepting a bad deal, ” writes Universal Music in an open letter published this Thursday on its site.
TikTok's response was quick. He said it was “ sad and disappointing that Universal Music Group put its own greed ahead of the interests of its artists.” This decision is the consequence of the failure of negotiations between the music industry major and TikTok.