The global market for healthcare consultancy services is growing. North America is the leading area at a global level, while estimates see Asia-Pacific as the most promising region in terms of growth.

The market for patient support programs (PSP) has also been growing in recent years and will exceed 64 billion dollars in value by 2031 (+16.6%), according to an analysis by InsightAce Analytic. They are widely used tools in the treatment of chronic diseases such as diabetes, cancer and autoimmune disorders as they can improve patients' treatment adherence.