The mob wife aesthetic, GenZ rereads codes of unlived eras and relaunches the look of the Godfather's wives - Fashion. Coats with fur collars, gold jewels and showy make-up, from fashion shows to TikTok ostentatious sensuality.
French agency Nelly Rodi notes that the "mafia wife" aesthetic is in line with Gen Z's passion for revisiting looks from decades past. Younger generations nostalgically reclaim the codes of eras they did not know, inventing new characters to explore.