Demi Moore is the new face of The Frankie shop, the favorite brand of fashionistas and influencers. The choice of Moore can seem a little surprising, since the brand mostly targets a younger market segment than the star's age.
The motto of the New York brand founded in 2014 on the East Side of New York is that "women feel good when they look like themselves" The brand has become recognizable thanks to tailored suits in an oversized cut that convey a kind of smart look but not trying too hard.