Rapper Jul inaugurated this Friday a point of sale promised to his fans. At the Terrasses du Port shopping center in Marseille, hundreds of fans rushed to the rapper's merchandise.

The pop-up shop will remain open for a fortnight. His opening day, this Friday, June 9, coincides with the release of his next album, "C'est quand qu'il s'extinction". A marketing operation that highlights in any case his label, D&P.