Parisian baker Stéphane Louvard invented the ‘crookie’ The pastry is a fusion between a croissant and a chocolate cookie. A video of the pastry was viewed more than 2.6 million times on TikTok.

“We went from 30 to 1,800 sales per day”: the inventor of the “crook’s” success. Watch our video report at the top of the article. Click here to watch the report.