Videos circulating on social platforms show users of Apple's Vision Pro walking, driving or skateboarding with their helmets screwed onto their heads. The first major product launched by the Apple brand since the introduction of the Apple Watch nine years ago does not go unnoticed on social networks.

Analysts at Wedbush Securities expect sales of about 600,000 units this year. The next version of the Vision Pro “will be much cheaper, around $2,000,” said Dan Ives, an analyst at the firm.