"Flying with the Israeli flag" - El Al salutes the reservists in a new campaign - voila! Marketing and digital. El Al enlists the headquarters of the families of the abductees.
15% of the billboards it purchased as part of the campaign will be donated, for the full use of the headquarters. The slogan "the most at home in the world" that has accompanied the El Al airline for years, takes on a new meaning in light of rampant anti-Semitism.