Lidl's new advertising campaign has been running for a few days. Schlager star Helene Fischer, comedian Max Giermann and presenter Barbara Schöneberger are there.

The latter was very enthusiastic about the recordings on the net - but got direct headwind from her followers. "What don't you do for a good salary?", "Aren't there any more attractive partners?" and "Oh my God, what does a celebrity do for money," were some of the critical comments.