Singer Helene Fischer filmed a Lidl commercial in Bavaria in February 2023. She stayed in the city of Neuburg for several days for a short break.
Hotel manager: She is said to have been "extremely friendly and absolutely uncomplicated – simply likeable" For the 50th anniversary of the store, presenter Barbara Schöneberger and comedian Max Giermann were hired as advertising media. For more information, visit lidl.com/50.