“I’m tired of working and doing housework”: Why women become “tradwives”. “Trad Wife” (Traditional Housewives) bubble on TikTok or Instagram finds it difficult to free themselves from the constraints of mothers who are similar to Sad Beige Mums with their cream-colored kitchens.

It appears to be an international phenomenon that has spread from the USA to Europe and Germany. But what is behind this trad wife trend? BuzzFeed News Germany from IPPEN.MEDIA clarifies.