On social networks, the Games are already buzzing. During the month of March, we measured an increase in expressions about the Olympics of 1069% compared to February.

The approach of the date is the main reason for this rise, and this volume will pose a challenge for the organizers. The subject propagation indicator is considerable today and therefore requires particular attention to the content of messages but also to their senders. Subscribe to read more Already subscribed? To log in, please click here.