AI designs a shoe for artisanal production. The initiative is presented at the World AI Cannes Festival, an international event on the themes of artificial intelligence.
Inside the sole there is an NFC tag, a sort of chip which, when in contact with a smartphone, allows the consumer to access the ClimateDigital Product Passport, the digital product passport, and, through artificial intelligence, discover all the information they want regarding sustainability, traceability, origin and company history. The project was born from the collaboration between Peron Shoes, the footwear industry of the Brenta Riviera between Venice and Padua and EZ Lab, an innovative company from Padua.