“neo-bakeries” are putting home-made products back at the heart of the debate. Focusing everything on product traceability, transparency and hospitality.

Mamiche, Archibald, Pépite, The French Bastards, Demain… Their similar concept appeals for its return to basics, its nostalgia for craftsmanship and its ecological approach.. “Don’t you have any brookies left?” » asks a customer. Looking like a brownie, this mysterious snack is made with cookie dough.