Atelier Jolie will be a retail site with a peer-to-peer element. Will connect shoppers and aspiring fashion designers with the people who can turn their visions into reality.
Will focus on bringing to the top the hard work of tailors, pattern makers, textile designers and various other artisans from around the world. The company will also support the efforts of skilled refugees by guiding them toward paid apprenticeships. There is also an element of sustainability in the company, with designs made from leftover, antique and dead fabrics.