Natural wine and independent rap managed to forge links. Certain actors from these two worlds understand each other and come together around the same objective: to block standardization.

It is possible that during a walk in Beaujolais, more particularly in the Côte-de-Brouilly or Moulin-à-vent areas, some rap sounds will reach your ears. In these regions, more than elsewhere, there is more room for an assertive personality than for alignment with a prefabricated mold.