Manny Aviram is the CEO of Castina, the company that brought "The One" to the screen. "Nova" aired a few weeks after the start of the war and became the most watched docu-film since the establishment of yes somewhere over two decades ago.
Keshet gave up the offer to broadcast it for free in the background of a commercial dispute they had with yes. "And despite that, there are people who haven't seen it yet, and even among those who have, I know a lot of people who stop in the middle or can't continue"