For the first time in 40 years, New York was replaced and Rio de Janeiro became chosen to present the new collection. Wes Gordon chose this destination for its legacy and cultural richness, fully aligned with the values of Carolina Herrera, a fashion house with a Latin heart.

Eugenia "China" Suarez was the personality chosen to represent Argentina in Carolina Herrera's Resort 2024 fashion show. Guests included Maria Frubies, Hiba Abouk, Valentina Ferragni, María Rita Alonso, Thai de Melo, Fernanda Lima, Luiza Brasil, Barbara Lopez.