Electra Consumer Products decided to part with Assaf Granit, who served as the sauter brand presenter for the past three years. "Granite is worn out.
He has done too much television and too many commercials," said sources in the advertising market. The Sauter brand is considered one of the strongest brands in the field of cooking and baking. It will be interesting to see now who will replace Granit as the brand's presenter. The contract is valued at hundreds of thousands of shekels per year.