Fans of Peter Maffay can experience their idol up close – at the discounter Netto. The singer is sitting at the cash register in a branch in Essen today, Wednesday.

There is a good cause behind the campaign. From May 29 to September 3, all donations at Netto will go to the singer's foundation. "It is a matter close to my heart to enable disadvantaged children and young people to have positive experiences," Peter MAffay is quoted as saying in the press release.