Environmental activists from the Extinction Rebellion movement carried out a punch action to "denounce the social, ecological and health impact of the multinational" Activists lay down on the road, like corpses, blocking traffic, reports Le Parisien. In September 2022, a shop opened for several days in Les Halles, in the first arrondissement of the capital.
Last March, Lyon also hosted a store, causing long queues. In these times of inflation, the brand seeks to attract young people and French people looking for low-cost clothing.