Family companies make up more than 70% of global GDP. How do they do it? - Wow! Marketing and Digital.
In the video: on the importance of drawing up agreements in a family business/studio and voila! Family firms play a central role in the global economy - a role that is often not talked about or appreciated. While the whole world adapts itself to the frequent dramatic changes in the economy and technology, family companies show resilience alongside impressive business achievements over the years.