[HIGHLIGHTS] Filming location for More beautiful life, even more beautiful, the town of Allauch sees tourists flocking

Allauch, Bouches-du-Rhône, has served as the setting for the TF1 soap opera since January. Mayor Lionel de Cala estimates that it receives 20 to 30% more tourists.

“We hope to see tourist numbers in the town double next summer,” he tells BFM Marseille Provence. The Mistral and the new scenery are already attracting a crowd of fans of Plus belle la vie encore plus belle. It will also be possible to visit the Marcel Pagnol Museum from 2026.