[HIGHLIGHTS] Francis Kurkdjian: “As an in-house perfumer, I am responsible for keeping the Dior spirit always alive”

Francis Kurkdjian is the creative director of Dior's in-house perfumer. He has created a new version of Miss Dior, a post-war bestseller.

The perfume is in affinity with the tastes of Gen Z who are magnetized by sweet accords. We met him - completely by chance - on February 12, the anniversary of the first Dior fashion show in 1947. With New Look, launched in January, and this MissDior perfume… This article is reserved for subscribers. You have 84% left to discover.