The Yakin food brand is emerging with a new branding campaign centered on rooted Israeliness and the deep connection to the land of the country. The campaign will be accompanied by ex-president Robbie Rivlin in his deep and moving voice.
The new branding move for the Yakin brand is a strategic move that takes on utmost importance these days when we feel even more strongly how inseparable we are from the Israeli fabric, says the brand's spokesperson. The Yakin campaign will go on air in the middle of April before Passover, the advertising office of the circus.